Privacy Policy
Last updated: 25 August 2026
BloomQueen is operated by HAPPY SUPPLEMENTS PTE. LTD. (“BloomQueen”, “we”, “us” or “our”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, purchase our products, contact us or otherwise use our services (collectively, the “Services”).
Personal Information We Collect
Depending on your interaction with us, we may collect:
- Your name, email address, telephone number and delivery address
- Billing, order, payment and subscription information
- Account information and purchase history
- Customer-service enquiries and other communications
- Reviews, survey responses and marketing preferences
- Information you otherwise choose to provide
When you use our website, we may automatically collect technical and usage information, including your IP address, approximate location, browser and device information, pages viewed, referring website and interactions with our website or advertisements.
We may collect this information through cookies, pixels, log files and similar technologies.
Payments are handled by payment service providers. We do not ordinarily store complete payment-card details on our own systems.
If you voluntarily provide dietary, health or wellness-related information, we may use it to respond to your enquiry and provide the support you requested. Please do not provide medical information that is not reasonably necessary for us to assist you.
How We Use Personal Information
We may use personal information to:
- Process and fulfil orders, payments, subscriptions, returns and refunds
- Arrange delivery and provide order updates
- Create and administer customer accounts
- Respond to enquiries and provide customer support
- Manage product-safety matters and complaints
- Detect fraud and protect the security of our Services
- Improve our products, website and customer experience
- Measure website and advertising performance
- Send marketing communications where permitted
- Maintain business, accounting and legal records
- Enforce our agreements and protect our legal rights
- Comply with applicable legal and regulatory obligations
We will not use personal information for a materially different purpose without providing any notice or obtaining any consent required by applicable law.
Disclosure of Personal Information
We may disclose personal information to carefully selected service providers that assist us with:
- Website operation and security
- Payment and subscription processing
- Order fulfilment and delivery
- Customer service and communications
- Business administration
- Analytics and advertising
- Fraud prevention
- Professional, accounting and legal services
These providers receive only the information reasonably necessary to perform their services and are expected to protect it appropriately.
We may also disclose information where reasonably necessary to:
- Comply with applicable law or a lawful request
- Prevent fraud, misuse or security incidents
- Enforce our agreements
- Protect our rights, property or safety, or those of others
- Complete a proposed or actual merger, financing, restructuring, acquisition or sale of business assets
- Carry out a purpose authorised by you
We do not sell personal information for money. However, certain advertising activities may be treated as a “sale,” “sharing” or targeted advertising under some United States state privacy laws. Where applicable, we will provide the privacy choices required by law.
Cookies and Similar Technologies
We use cookies and similar technologies to operate and secure our website, maintain shopping-cart functions, remember preferences, understand website usage and measure advertising performance.
Where required by applicable law, we obtain consent before using non-essential technologies and provide appropriate options for managing them.
You may also adjust your browser settings. Disabling essential technologies may affect the operation of the website.
Marketing Communications
With your consent or where otherwise permitted by law, we may send information about our products, promotions and updates by email, SMS or other communication channels.
Marketing consent is optional and is not a condition of purchase.
You may stop receiving marketing communications by:
- Using the unsubscribe link contained in an email
- Replying “STOP” where that option is available
- Contacting us at [email protected]
We will process an opt-out request within the period required by applicable law.
An opt-out will not prevent us from sending necessary non-marketing communications concerning orders, deliveries, subscriptions, product safety or customer-service matters.
Your Privacy Rights
Depending on your place of residence and subject to applicable law, you may have the right to:
- Request access to personal information held about you
- Request correction of inaccurate or incomplete information
- Request deletion of certain information
- Withdraw consent with reasonable notice
- Request a portable copy of certain information
- Opt out of certain advertising-related disclosures or processing
- Submit a complaint to an applicable privacy authority
Residents of certain United States states may have additional rights concerning the sale or sharing of personal information, targeted advertising and sensitive personal information.
To submit a request, contact [email protected]. We may request information reasonably necessary to verify your identity and protect your personal information.
Certain requests may be limited or refused where permitted by law, including where information must be retained to complete a transaction, comply with a legal obligation, prevent fraud, protect security or establish legal claims.
Retention of Personal Information
We retain personal information only for as long as reasonably necessary to:
- Provide the Services and complete transactions
- Administer accounts and subscriptions
- Maintain required business and legal records
- Resolve disputes and enforce agreements
- Prevent fraud and security incidents
- Honour marketing opt-outs
When personal information is no longer required, we take reasonable steps to delete, destroy or anonymise it. We do not currently operate an automated deletion schedule, so if you would like information removed, contact us and we will action it.
Security
We maintain reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, collection, use, disclosure, alteration, loss or destruction.
No method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.
If a data incident occurs, we will assess it and provide any notification required by applicable law.
International Data Processing
Our business and service providers may process personal information in different countries. As a result, your information may be subject to privacy laws that differ from those in your place of residence.
We use appropriate legal, contractual and security safeguards for international processing where required by applicable law.
Children’s Privacy
Our Services are intended for adults and are not directed to children under 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to delete it in accordance with applicable law.
Third-Party Websites
Our website may contain links to websites or services operated by third parties. We do not control and are not responsible for their privacy or security practices.
Information provided directly to a third party is governed by that party’s privacy policy.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our Services, business practices or legal obligations.
The updated version will be published on this page with a revised “Last updated” date. We will provide additional notice where required by applicable law.
Contact and Feedback
For privacy questions, requests or feedback, contact:
Email: [email protected]
Please provide sufficient information for us to understand and respond to your request. We will respond within the period required by applicable law.
If you have an unresolved concern regarding the handling of your personal information, you may contact an appropriate privacy authority with jurisdiction over the matter.